About 1 to 100 Advisors

We help small-company CEOs win with data.

Big corporations have entire teams turning data into better decisions. Most small companies don't — and they pay for it in slower growth, missed risks, and gut-feel calls that could have been informed ones. We close that gap.

Who we work with

Founders and CEOs going from first hires to first hundred.

Our clients lead small to mid-sized companies — particularly in technology, chambers of commerce, and member-based associations — who are ready to scale and want an experienced operator in the room. We bring AI tools and decades of operating experience to surface the data your business actually needs, so you can grow faster, manage risk smarter, and run with more clarity and less friction.

DJ Muller, Founder of 1 to 100 Advisors
Founder

DJ Muller

DJ founded 1 to 100 Advisors to give small-company CEOs the same caliber of data insight that large corporations take for granted. He's spent three decades building, leading, and advising technology companies — including founding WebLink International, the first online membership platform for associations (now part of Momentive Software, serving 3,000+ chambers and associations).

His entrepreneurial path started early: he founded his first tech company at 14 and sold it at 17 in the Apple ed-tech space. Since then, he's served 18 years as CEO of two venture-backed companies valued at over $100M, coached CEOs and senior leaders across multiple industries for more than a decade, and advised venture capital and private equity firms on strategy.

Highlights

Three decades of operating, advising, and coaching.

Operating leadership

Built and led from the front.

  • Founder, 1 to 100 Advisors — AI and executive consulting
  • Founder, WebLink International (now part of Momentive) — 3,000+ chambers and associations served
  • 18 years as CEO of two venture-backed technology companies valued at $100M+
Advisory & coaching

Trusted in the room with leaders and investors.

  • 10+ years coaching CEOs and senior executives across multiple industries
  • Trusted advisor to venture capital and private equity firms
Recognition

Recognized for technology leadership.

  • Indiana "Tech Sales and Marketing" award winner
  • Recognized by Microsoft as a technology innovator
Origin

An entrepreneur since age 14.

  • Founded first tech company at age 14; sold at 17 (Apple ed-tech)
How we work

An extension of your executive team — not a vendor.

We bring the technical depth to deploy modern AI and data tools, paired with the operating instincts to know which numbers actually move the business.

The result: less friction, sharper decisions, and the peace of mind that comes from running your company on real data instead of best guesses.

Let's talk

See what 1 to 100 Advisors can do for your business.

A 30-minute call. One honest read on your numbers. We'll show you how the CEO Operating System would make your business more visible — and what the first 30 days would look like.